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Environmental claims and the EU rules: guides

Screening information, not legal advice and not a compliance assessment. Read the official text and ask an adviser about your shop.

Generic environmental claims such as “eco-friendly” (Annex I, point 4a)
“Sustainable” in marketing (Recital 10 and the Danish Consumer Ombudsman guidance)
Climate neutral and offsetting (Annex I, point 4c)
Future environmental goals and “net zero” (Article 6(2)(d))
Sustainability labels and logos (Annex I, point 2a)
Claims about the whole product or business (Annex I, point 4b)
Legal requirements presented as a special feature (Annex I, point 10a)
The EU legal-guarantee notice (from 27 September 2026)

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